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Missouri citizens approved legal mobile and retail sports betting, permitting controlled books to take bets next year.
The sports betting tally procedure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
Seven of the eight states surrounding Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting wagering this year.
" Missouri has a few of the finest sports betting fans in the world and they appeared big for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose valuable tax profits to our surrounding states. Most significantly, the passage of Amendment 2 suggests a brand-new, devoted, irreversible funding stream for Missouri class."
Missouri sports betting next steps
Voter approval implies up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 available licenses are utilized.
DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying charge).
Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the tally measure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their particular books.
The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will introduce mobile sportsbooks.
The staying six licenses are reserved for each of the significant professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas . The sports betting organizations were among the most prominent proponents of the tally procedure.
Along with DraftKings, FanDuel and Caesars, Missouri bettors must anticipate other leading national brands including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.
Launch probability tiers IF Missouri citizens approve sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's ballot measure permits every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments handled by the 6 casino operators are anticipated to open in-person wagering options such as sports betting kiosks and possibly dedicated, full-service sportsbooks.
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The six sports betting teams can also open in-person sportsbooks within or surrounding to their respective home playing venues. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.
The language around the tally step requires the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.
Missouri sports betting background
The effective Missouri sports betting wagering campaign comes regardless of millions in funding opposing the measure from one of the state's biggest sports betting stakeholders.
Caesars spent countless dollars to beat the procedure. In a lot of other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is granted at least one license per managed property.
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Because situation in Missouri, Caesars would be afforded a minimum of three prospective licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property design, business can either open additional in-house books or, more frequently, farm out the license to a competitor that pays an accompanying cost in exchange.
FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering handle market share, might potentially have a leg up on their rivals by making the pair of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the ballot procedure would appear to prefer the two national market leaders.
Polling earlier in the year showed the "yes" vote with a slight lead. Support efforts were bolstered by 10s of millions invested by DraftKings and FanDuel.
A series of television and radio advertisements concentrated on the income legal sportsbooks would generate for Missouri public education. Opponents, funded largely by Caesars, argued the supporters' advertisements were deceptive and the 10s of countless predicted dollars raised would have a minimal impact in a state that currently invests billions on education each year.
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