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Missouri citizens authorized legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.
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The sports betting ballot measure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

" Missouri has a few of the very best sports betting fans on the planet and they appeared big for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all 6 of Missouri's expert sports betting franchises, we want to thank the Missouri voters who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose valuable tax income to our surrounding states. Most importantly, the passage of Amendment 2 means a new, devoted, irreversible financing stream for Missouri class."
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Missouri sports betting next steps

Voter approval suggests up to 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 offered licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" project and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally step, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.

The remaining six licenses are reserved for each of the significant professional sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent advocates of the ballot procedure.

Along with DraftKings, FanDuel and Caesars, Missouri bettors need to anticipate other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch likelihood tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot step permits every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments handled by the 6 casino operators are anticipated to open in-person sports betting alternatives such as wagering kiosks and potentially dedicated, full-service sportsbooks.

The 6 sports betting groups can likewise open in-person sportsbooks within or nearby to their particular home playing venues. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot measure requires the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting campaign comes despite millions in funding opposing the measure from among the state's largest sports betting stakeholders.

Caesars invested countless dollars to beat the measure. In many other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per managed residential or commercial property.

In that scenario in Missouri, Caesars would be afforded at least three possible licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property model, companies can either open additional internal books or, more typically, subcontract the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering manage market share, might potentially have a leg up on their competitors by making the set of untethered licenses. It stays to be seen which 2 books will make these slots, but the language around the tally step would seem to prefer the two national market .
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Polling earlier in the year revealed the "yes" vote with a slight lead. Support efforts were bolstered by tens of millions invested by DraftKings and FanDuel.

A series of television and radio ads concentrated on the income legal sportsbooks would create for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' ads were deceptive and the tens of millions of projected dollars raised would have a minimal effect in a state that already spends billions on education every year.