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Missouri voters approved legal mobile and retail sports betting, allowing regulated books to take bets next year.
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The sports betting wagering tally measure gone by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

" Missouri has a few of the very best sports betting fans worldwide and they appeared huge for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all 6 of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose important tax income to our surrounding states. Most importantly, the passage of Amendment 2 indicates a new, dedicated, long-term financing stream for Missouri classrooms."

Missouri sports betting wagering next steps

Voter approval suggests approximately 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 available licenses are utilized.

DraftKings and FanDuel funded almost every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying charge).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the tally step, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will launch mobile sportsbooks.

The staying six licenses are reserved for each of the significant expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most popular advocates of the ballot procedure.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers must anticipate other leading nationwide brand names consisting of BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch probability tiers IF Missouri citizens approve sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally procedure permits every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments managed by the six gambling establishment operators are expected to open in-person wagering options such as wagering kiosks and potentially committed, full-service sportsbooks.

The six sports betting groups can also open in-person sportsbooks within or nearby to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally measure requires the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting campaign comes regardless of millions in funding opposing the measure from one of the state's biggest gambling stakeholders.

Caesars invested countless dollars to beat the measure. In the majority of other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted at least one license per handled home.

In that scenario in Missouri, Caesars would be afforded a minimum of 3 potential licenses, one for each gambling establishment it manages. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more frequently, subcontract the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting deal with market share, could possibly have a leg up on their by earning the set of untethered licenses. It stays to be seen which two books will make these slots, however the language around the ballot measure would appear to prefer the 2 national market leaders.
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Polling earlier in the year revealed the "yes" vote with a slight lead. Support efforts were reinforced by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the revenue legal sportsbooks would generate for Missouri public education. Opponents, moneyed mostly by Caesars, argued the supporters' ads were misleading and the 10s of millions of predicted dollars raised would have a minimal effect in a state that already invests billions on education each year.
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